The Row Size Numbers Decoded: Margaux 10, 12, 15 and Beyond
Adjectives are how most luxury houses name their sizes. You get a Mini, a Small, a Medium and, if the house is feeling expansive, a Jumbo, and none of those words commits to a single thing you can measure. The Row takes a quietly different route across a large part of its line, and noticing it makes the whole catalogue simpler to navigate. Whatever number sits in a model name is the bag’s width in inches. Margaux 10 is ten inches across. Margaux 12 is twelve. That one fact does more practical work than any amount of styling copy, and it runs through this explainer throughout.
The convention reaches well beyond the flagship. The roll call runs Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. The decimals give it away, because nobody writes 15.75 unless the figure is meant literally. What follows sets out how far the rule extends, where it bends, what the number leaves out, and how to turn it into a decision when you are choosing between two sizes of the same bag.
The rule, stated plainly
Read the number in the name, add the word inches, and that is the width you get. That is the entire system, and it is applied consistently enough across the numbered families to be treated as a rule rather than a fluke. It is unusually honest labelling, since it closes the gap between what a size sounds like and what it measures. A Small at one house can be bigger than a Medium at another, yet ten inches is ten inches anywhere. For anyone comparing The Row bags to something already in their wardrobe, that makes the comparison arithmetic rather than estimation. That is also why the brand can offer four sizes of one silhouette and confuse nobody.
| Model name | Size number read as width | Listed dimensions (W x H x D) |
|---|---|---|
| Soft Margaux 10 | 10 in | 10 the row sale x 7 x 7.5 in |
| Soft Margaux 12 | 12 in | 12 x 9 x 7.5 in |
| Soft Margaux 15 | 15 in | Width taken from the name; no measurements listed |
| Margaux Shoulder 12 | 12 in by name | 14.75 x 9 x 5 in, the one exception to the rule |
| Margaux 17 | 17 in | Approximately 17 x 12 x 9 in |
| India 10.00 | 10 in | Not listed officially |
| India 12.00 | 12 in | No official figures published |
| India 15.75 | 15.75 in | Not published officially |
| Agnes 12 | 12 in | Width from the name; nothing further listed |
| Agnes 15 | 15 in | Width from the name only |
| Marlo 12 | 12 in | Width from the name only |
| Marlo 14 | 14 in | Only the width, taken from the name |
| Sofia 8.75 | 8.75 in | Archive model; not listed officially |
| Sofia 10 | 10 in | Archive model; no official listing |
What the number leaves unsaid
Width is one dimension of three, and the other two do not scale with it in any predictable way. Compare the two Soft Margaux sizes with official figures behind them: the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. The depth is identical at 7.5 inches, so the larger bag is no proportional enlargement of the smaller one. The height changes, growing by two inches, and so does the width, by the same amount. What that means in use is that a size up adds a taller opening and more length rather than extra depth. Anyone expecting the 12 to swallow twice as much as the 10 will find the difference narrower than the numbers imply.
The handle drop stays constant too, at five inches on both Soft Margaux sizes, which is another thing the model number keeps to itself. Five inches is a hand-carry or crook-of-the-elbow drop rather than a shoulder one, and both sizes ship with a removable shoulder strap to cover the rest. Fittings inside are different too: a single card slot on the 10, while the 12 adds a second plus a zip pocket. Day to day, details like those matter more than an inch of width. The number places the bag on a scale; the specification is what actually explains it.
The Margaux Shoulder 12, where the rule bends
A single current model breaks the pattern, and it deserves to be said plainly rather than quietly. The Margaux Shoulder 12 has a twelve in its name, yet the brand lists its dimensions as 14.75 x 9 x 5 in. Because the width in the name and the width in the specification disagree, the number is doing the job of a family size rather than an actual external measurement on this one. That fits what the silhouette actually does, because it is a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a simple scaling of the tote. The lesson carries over: treat the number as a starting point, then confirm against published dimensions before you commit. Where a listing carries no dimensions at all, read the number as an indication rather than a measurement.
What each width actually holds
Most guides skip the step that does the work, which is translating inches into daily use. A bag under ten inches wide is a phone, cardholder, keys and lipstick affair, which is the domain of the Sofia 8.75 and of the small clutches. Ten inches is the classic small day bag, good for a compact wallet, a phone, sunglasses and a slim pouch without distortion. Twelve inches is where a bag starts absorbing a paperback, a small notebook, a folded scarf and a full-size wallet all at once. Fourteen to fifteen inches is a working width, where documents and a tablet are no longer a squeeze. Seventeen inches, as on the Margaux 17, is a travel and weekend dimension rather than an everyday one.
- 8.75 to 10 in: evenings, errands and anything where the bag should disappear.
- 12 in: the most versatile width in the line and the one most buyers settle on.
- 14 to 15 in: work, travel to work and days when other people’s things travel with you.
- 17 in: travel and staying over, where soft structure is a feature and not a compromise.
Width lifts the price, but material moves faster
Price follows size, but not as steeply as you would expect. On observed 2026 market prices, the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, which puts two inches of width at about $700. Marlo 12 has been observed at $3,600 and $4,900 depending on the version, with Marlo 14 at $5,300, a far bigger step for the same two inches. Material moves in larger jumps than size does, since India 10.00 is $3,850 in leather against $5,370 in suede, and Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. Agnes 12 sits at $4,400, meaning the leather Agnes 15 costs only $600 more for three additional inches. Where spend is being optimised, material is the bigger financial decision and width the bigger practical one.
The unnumbered bags
Plenty of the line falls outside the system, and confusion sets in when the two conventions get mixed. The Park Tote family relies on words rather than inches, running Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. Small bags such as the 90’s Bag, the Half Moon and the Bourse Clutch are named without any size marker at all. For those, dimensions are the only guide: the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, while the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is best read as approximate. No rule governs the archive models either, the Camden measuring roughly 9 x 12.5 x 5.25 in despite bearing no number. The N/S and E/W prefixes are orientation shorthand, routinely read as north-south for taller shapes and east-west for wider ones.
Turning inches into a choice
What makes a literal sizing system useful is that you can check it before buying. Take a bag you already own and like, measure it, and set its width against the number in the model name you are considering. Repeat it for the widest thing you carry routinely, whether a laptop, a folder or a water bottle, then add an inch of tolerance for soft sides. Remember that these are unstructured shapes in most cases, so a bag will look smaller when empty and fuller in use than any flat measurement implies. If you are between sizes on a soft silhouette, the smaller one usually looks better and the larger one usually serves better. That trade-off, not the number itself, is the real choice in front of you when you buy row handbags in a numbered family.